Consumers are becoming ever more aware of what they eat, and this translates into how a person will view a gift containing edible components. Some are always going to prefer a 500-calorie candy bar to something more natural, but as a business owner trying to cater to the largest possible clientele, anyone making gift baskets to sell has to keep the market in mind and consider healthier alternatives. Customers and gift recipients will be appreciative, costs might well be lower, and your offering will be applicable to more a wider range of events and circumstances.
Dried Fruit and Nuts
These look good, stay fresh for months and are popular among people between the ages of 4 and 104. One thing to keep in mind is that dried fruit often contains a large amount of added sugar, and the same with salt and nuts. It’s therefore not always a very healthy snack, but it does at least have that reputation.
If selling gift baskets from home as a supplementary income or doing so on a large scale, you can even consider buying a slicer, dryer and a couple of apples and making your own dried fruit (unless doing this in an oven you already have, or producing enough to justify the cost of a fruit dryer, it will probably be more economical to buy them wholesale or even retail). There are few better ways to present dried fruit than either in a bowl or clear plastic bags, but putting nuts in a glass bottle can take them from being a snack to an unusual counter top decoration.
Unless a fruit basket is specifically requested, offering them is something of a gamble. Produce that looks nice doesn’t always taste that good, certain fruit can be hard to come by out of season, and it’s not possible to store them for very long.
If, however, you can track down and make a deal with a local organic farmer, the situation changes. A gift basket containing a bottle of champagne becomes twice as special when it comes with a few strawberries, while most kinds of fruit can add a little color and vibrancy to any gift hamper. Of key importance is to make sure that the quality really is what you yourself would expect in a gift, and include a card or note emphasizing that the fruit does not come from a supermarket cooler.
Cookies, Muffins and Other Baked Goods
Most high-quality bakeries are afraid to make more products than they can sell during the same day, but they will generally be more than happy to fulfill any order with 24 hours’ notice. Ordering from the same place regularly can mean a discount, as can including a coupon or advertisement in the basket.
Ideally, these will only be put into gift baskets that will be delivered the same day. A large number of people are fed up with the taste and texture of factory-produced, plastic-wrapped baked treats that are so heavily dosed with chemicals that even mold dislikes them, so offering the fresh kind can be a unique selling proposition.
Preserves, Sweets and Other Edibles
There are dozens of snack options available for those who care to look, but not all of them are suitable for inclusion in a gift basket. You want your product to stand out from other options without costing the earth, and including brand-name candy that can be found at every gas station is not the way to do that.
The key points to remember are health appeal, taste, appearance and especially uniqueness. It’s also worthwhile to make sure that whatever you include is kosher, vegetarian and so on as appropriate, rather than leaving people in a position where they have to ask. Food plays a huge role in social customs including the giving of gifts, but giving someone low-quality snacks will never be the way to impress them.