Appearance Is Everything: Tarting up a Gift Basket

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The Chinese have a saying: “You eat with your eyes,” meaning that the appearance of a plate of food can be just as important as its taste. When designing a gift basket, this principle is just as important.Someone receiving a gift is unlikely to make a catalogue of what it actually contains as they go through it; what matters more is how they feel as they first see it.

 

General Guidelines

The size of the container should be appropriate to the contents. Have you ever been served a tiny portion on an oversized plate? It sucks, and so does receiving an XXL basket with only a few items, whatever they may be, rattling around the bottom. A smaller basket stacked to the rim, on the other hand, gives the appearance of abundance and generosity. If the gift basket is a hamper of only a few relatively expensive items, consider laying them flat in one layer with something like straw to keep them in place.

 

Color is very important psychologically. Choose and arrange items so that a variety of bright colors can be seen, and use principles such as complimentary colors or schemes when designing a basket. Once you have something that looks good, take a photograph so you can easily recreate it in future. The color of the basket and any wrapping should also be appropriate: you wouldn’t generally put edible items in a blue-green container. Red and yellow, on the other hand, stimulate the appetite – think of fast food restaurants’ logos.

 

Containers

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A little spray paint can make the difference between a ratty-looking, uninspired basket or metal bucket and something fun that can be reused for years, although it’s worthwhile testing whether the paint will crack or flake with handling. The basket itself can be lined with hessian cloth or given a jacket made out of some other kind of fabric (it’s possible to use glue instead of trying to sew a cover together). Fabric can make even a cardboard box (with its base reinforced with a sheet of plywood) seem expensive and elegant.

 

There are arguments both for and against covering a basket with cellophane or another material. Certainly, this makes it easier to offer it in a retail environment or transport it, but it can also distract from the impression the contents generates, and crinkly plastic will make anything seem cheap. If going this route, at least take some time with ribbons and other decorations to reduce this effect.

 

Little Tricks

Very often, the perceived value of a basket can be greatly elevated by simply including a few little items that won’t raise its cost appreciably. The key is to make sure that these are appropriate and complementary to the basket’s theme.

 

Decorations such as pine cones or seashells can be had free or very cheaply, andadding a small cutting board and knife to a gourmet cheese set will be seen as extremely thoughtful and practical, while not adding much more than a dollar to its price. Babies’ socks, as another example, can be bought cheaply by the hundred and used both for maternity-themed gifts and around Christmas time.

 

Holidays such as Valentine’s Day and Easter, or even Secretaries’ day, offer other obvious opportunities. In fact, small cardboard cutouts, possibly enhanced with a little glitter, can bake a basket seem much more cheerful and friendly: hearts, flowers, etc. Fresh flowers and leaves have obvious drawbacks, but if the present is not expected to be stored for long, they can help make the basket seem much fuller and richer.

 

Labels

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In some cases, a customer will prefer to write his own card, but it will never hurt to have a range of options printed out on some heavy stock. “Thanks for being a loyal customer” and similar messages are likely to be popular, as are cards that simply reinforce a given basket’s theme, like “For the coffee lover”. A little humor or creativity in this regard will be welcome, but attempts to get too cute will generally fall flat.

 

5 Reasons To Give Flowers

Every year, we celebrate countless occasions such as Mother’s Day, Birthdays, and Valentines Day. Sometimes, we are too preoccupied and we find ourselves lost for ideas on what gift to give our loved one. The person can be your wife, your parent, neighbor, friend, colleague or maybe even your boss. One of the simplest and common gifts that we can think of is to give flowers. 

Here are the reasons why it is perfectly fine to give flowers as a gift:

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  1. The person already has everything.

We have that friend or maybe family member who seems to have everything they want and need in life. They can afford anything they wish to have and buy. These people are one of the hardest people to purchase a present for. You have to think of something that they will like and at the same time you can afford. Flowers can be it.

Flowers are the best gift you can give to people. It is affordable and the person you will be giving flowers to will surely appreciate it. Studies in fact show that people, especially women, love receiving flowers. It instantly changes their mood into a happy one. 

  1. It will make someone smile. 

Most people appreciate receiving gifts. Giving someone flowers out of the blue even with no occasion to celebrate will definitely surprise and make someone smile. This is true for anyone. Flowers instantly uplifts the mood of a person. If you think someone deserves or needs a smile today, give him or her flowers!

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  1. Flowers can be an appropriate acquaintance gift.

There are times when you need to attend someone’s party and you do not know what gift to give the celebrant because you’re not close. Flowers can be a good choice. Everyone who receives flowers feels special and appreciates your effort plus they know that you did care. 

  1. It can be a last minute gift.

Sometimes, you find yourself forgetful of special dates. As a fast solution, you can easily buy and give flowers on your way to that person. You can even just call your local florist to deliver them for your special someone if you really are out of time. 

Flowers will always make someone happy, especially women.  Giving flowers is in fact thought of as a sweet and caring gesture. It won’t even be pegged as a last minute gift. We often hear people say, “It’s the thought that counts, right?”

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  1. It will always be a romantic gift. 

Yes, it may sound cliché, but giving flowers will always be thought of as romantic. It is a good way to start a romantic date. A bouquet of red roses can instantly change the mood of not just the person, but of the place. It gives off that romantic and sweet vibe especially on dates.  Giving flowers is impressive and it means that you actually care for the person.